lululemon wanderwell
overview
The lululemon wanderwell diaries is a commemorative book detailing an app creation journey the Thoughtworks and lululemon teams went on. What was originally supposed to be a simple 10-page book converted from a lengthy research readout deck became a 23-page printed book with its own custom illustrations, visual branding and narrative story.
year
2024
client
lululemon
Graphic Design, Illustration, Brand Identity, Art Direction, Print Design, Publication Design